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Hace 17 horas · FCB’s Sussman pointed to the 2018 Cannes-winning Whopper Detour campaign he worked on which used mobile geofencing to steer customers away from McDonald’s.
Hace 1 día · Using geofencing around all 14,000 McDonald‘s locations in the US, the "Whopper Detour" promotion unlocked the 1 cent deal for anyone within a 600-foot radius of the Golden Arches. Once customers placed their 1 cent mobile order, the app navigated them away from McDonald‘s to the nearest Burger King to pick it up.
Hace 5 días · It’s not worth listing it all, so I’ll reference one that’s maybe a little less obvious than “Blank the Rainbow”, “The Whopper Detour”, or everything Heinz ketchup does. The nature of the question suggests it should be an example of something a little bit older, so I’ll dial the clock back seven years to a commercial that continues to speak directly to the copywriter in me.
Hace 5 días · Burger King launches a campaign that rewarded individuals with 'Bald Thrus,' or a bald spot resembling a BK drive-thru, with a free Whopper.
Hace 2 días · Burger King's "Whopper Detour" campaign, which encouraged customers to order a Whopper for one cent by using the Burger King app near a McDonald's, wasn't just a clever stunt; it was a brilliant example of disruptive marketing that generated buzz and boosted sales.
Hace 5 días · McDonald’s, the well-known fast food chain, is planning to introduce its biggest burger yet. Ian Borden, the Chief Financial Officer of McDonald’s, announced this new development on Tuesday. He mentioned that this new burger is larger and very satisfying, and they hope to launch it globally soon. This effort is part of McDonald’s “Best ...
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