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9 de dic. de 2019 · The fast food giant in December 2018 pushed its efforts to new heights with the latter: A “Whopper Detour” stunt relied on mobile geofencing to steer customers away from McDonald’s and promote the order-ahead features of Burger King’s recently redesigned app.
Whopper Detour users alone will spend around $15 million more per year on the BK mobile app. Whopper Detour put our mobile app on the map, made people engage with it, and now they continue to...
14 de jul. de 2020 · The Whopper Detour: Usando la grandeza de la competencia para vender hamburguesas. Para el surgimiento de la campaña destaca que Burger King tuvo que trabajar con la participación que tiene en...
The "Whopper Detour" campaign by Burger King, launched in December 2018, was a highly innovative and attention-grabbing marketing campaign that leveraged mobile technology to engage customers and drive foot traffic to Burger King restaurants.
5 de dic. de 2018 · whopper detour Burger King ha puesto en marcha en Estados Unidos una campaña que volverá loco a McDonald's. Las reglas son sencillas: tendrán que descargar la app de Burger King, conducir...
'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins Direct Grand Prix at Cannes. Plus two golds in Direct and four golds in Media. FCB New York's stunt for Burger King gave fans a...
The Idea: Now you can buy a Whopper for 1 cent — only “at” McDonald’s. For 9 days, we would give away a flame-grilled Whopper for one cent to any guest who downloaded the Burger King App, added their credit card info, enabled geolocation, drove to a McDonald’s, ordered from there and then drove to a Burger King to pick up the order.
