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5 de may. de 2024 · For example, Burger King’s “The Whopper Detour” campaign utilized geolocation technology to encourage customers to visit McDonald’s locations and unlock a discounted Whopper at a nearby Burger King restaurant.
2 de may. de 2024 · Or “Whopper Detour” campaign, once the 1¢ Whopper sandwich order is placed, the user will be ‘detoured’ away from McDonald’s, as the app navigates them to the nearest Burger King restaurant for pick up.
13 de may. de 2024 · Using geofencing around all 14,000 McDonald‘s locations in the US, the "Whopper Detour" promotion unlocked the 1 cent deal for anyone within a 600-foot radius of the Golden Arches. Once customers placed their 1 cent mobile order, the app navigated them away from McDonald‘s to the nearest Burger King to pick it up.
Hace 4 días · Out-of-the-box advertising examples like Burger King’s “Whopper Detour” campaign showcase how creativity can turn a mundane promotion into a viral sensation. This campaign offered a Whopper for one cent if ordered via their app near a McDonald’s, cleverly driving app downloads and customer engagement.
28 de abr. de 2024 · While not a startup, Burger King’s “Whopper Detour” campaign is a masterclass in innovative Facebook marketing that any brand can learn from. The campaign, launched in 2018, aimed to drive downloads of Burger King’s mobile app and increase foot traffic to their restaurants.
9 de may. de 2024 · Burger King launches a campaign that rewarded individuals with 'Bald Thrus,' or a bald spot resembling a BK drive-thru, with a free Whopper.
