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Hace 6 horas · In his seminal work on cognitive dissonance, Leon Festinger noted that inconsistencies between cognitions result in negative affect. Further, he argued that the motivation to maintain consistency is a basic motive that is intrinsically important. Subsequent theorists posed revisions to Festinger’s original theory, ...
Hace 6 horas · 认知不协调理论（Cognitive Dissonance Theory）由莱昂·费斯廷格（Leon Festinger）提出，指的是当一个人同时持有两个或多个矛盾的认知时，会感到心理上的不舒服。这种不协调会促使人们改变其态度或行为以消除不协调。
