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  1. www.marketingdive.com › news › burger-king-whopper-detour-mobile-marketer-awardsCampaign of the Year: Burger King's 'Whopper Detour' - Marketing...

    9 de dic. de 2019 · The fast food giant in December 2018 pushed its efforts to new heights with the latter: A "Whopper Detour" stunt relied on mobile geofencing to steer customers away from McDonald's and promote the order-ahead features of Burger King's recently redesigned app.

    • Natalie Koltun

      Campaign of the Year: Burger King's 'Whopper Detour' Dec. 9,...

  2. www.adweek.com › brand-marketing › the-inside-story-of-the-burger-king-campaignThe Inside Story of the Burger King Campaign That Changed the ......

    Whopper Detour users alone will spend around $15 million more per year on the BK mobile app. Whopper Detour put our mobile app on the map, made people engage with it, and now they continue to...

  3. www.merca20.com › campana-destacada-the-whopper-detour-uno-de-los-trolleos-masThe Whopper Detour, uno de los trolleos más grandes de Burger...

    14 de jul. de 2020 · The Whopper Detour: Usando la grandeza de la competencia para vender hamburguesas. Para el surgimiento de la campaña destaca que Burger King tuvo que trabajar con la participación que tiene en...

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  5. www.adweek.com › creativity › whopper-detour-burger-kings-masterpiece-of-trolling'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins...

    'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins Direct Grand Prix at Cannes. Plus two golds in Direct and four golds in Media. FCB New York's stunt for Burger King gave fans a...

  6. vandal.elespanol.com › noticia › r2540'Whopper Detour' es la loca campaña viral de Burger King

    5 de dic. de 2018 · Burger King ha puesto en marcha en Estados Unidos una campaña que volverá loco a McDonald's. Las reglas son sencillas: tendrán que descargar la app de Burger King, conducir hasta el McDonald's...

  7. www.brandbusinessboundless.com › brand-campaigns › burger-king-"the-whopper-detourBurger King "The Whopper Detour" Campaign

    The "Whopper Detour" campaign by Burger King, launched in December 2018, was a highly innovative and attention-grabbing marketing campaign that leveraged mobile technology to engage customers and drive foot traffic to Burger King restaurants.

  8. campaignsoftheworld.com › technology › burger-king-whopper-detourBurger King Whopper Detour campaign | Campaigns of the world

    1 de ene. de 2019 · January 1, 2019. Burger King is notoriously known for their marketing stunts against its arch-rival McDonald’s. And this time it has decided to steal the patrons of McDonald’s by having them swerve towards their own outlets through Whopper Detour campaign. FCB New York is the agency behind this marketing stunt.