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  2. www.marketingdive.com › news › burger-king-whopper-detour-mobile-marketer-awardsCampaign of the Year: Burger King's 'Whopper Detour' - Marketing...

    9 de dic. de 2019 · Campaign of the Year: Burger King's 'Whopper Detour'. A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app. Published Dec. 9, 2019. Natalie Koltun Editor. Burger King.

    • Natalie Koltun

      Campaign of the Year: Burger King's 'Whopper Detour' Dec. 9,...

  3. www.adweek.com › brand-marketing › the-inside-story-of-the-burger-king-campaignThe Inside Story of the Burger King Campaign That Changed the ......

    Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI. The Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on Marketing

  4. www.merca20.com › campana-destacada-the-whopper-detour-uno-de-los-trolleos-masThe Whopper Detour, uno de los trolleos más grandes de Burger...

    14 de jul. de 2020 · 14/07/2020. Campañas, Cannes Lions, Marcas, Publicidad. Omar Escamilla. The Whopper Detour fue la campaña más premiada en la pasada edición de Cannes Lions. Burger King logró resultados 40...

  5. www.youtube.com › watchBurger King - The Whopper Detour (Case Study) | Campaign

    27 de mar. de 2024 · DESCRIBE THE EXECUTION The Whopper Detour was a 9-day mobile app promotion by Burger King, running 12/04/18 to 12/12/18. The offer was available nationwide in the U.S. (not valid in Alaska and...

  6. www.adweek.com › creativity › whopper-detour-burger-kings-masterpiece-of-trolling'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins...

    Picked up by news media around the world, the campaign generated 3.5 billion earned media impressions and a 37-to-1 return on investment, according to the chain. Direct Lions jury president Nicky...

  7. www.marketingdive.com › news › mcdonalds-burger-king-brand-rivalry-burger-warsBurger wars: How Burger King's rivalry with McDonald's...

    17 de may. de 2022 · A key campaign that brought together Burger King's hackvertising and competitive sparring tactics was the "Whopper Detour," a stunt that used mobile geofencing to steer customers away from McDonald’s to promote the order-ahead features of Burger King’s redesigned app.

  8. www.adweek.com › creativity › burger-kings-whopper-detour-ends-triumphant-week-atBurger King's 'Whopper Detour' Ends Triumphant Week at Cannes...

    Burger King's 'Whopper Detour' Ends Triumphant Week at Cannes With Titanium Grand Prix. Nike, Microsoft, and three others also win Titanium. FCB New York's 'The Whopper Detour' was one of...