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  1. www.marketingdive.com › news › burger-king-whopper-detour-mobile-marketer-awardsCampaign of the Year: Burger King's 'Whopper Detour' - Marketing...

    9 de dic. de 2019 · Campaign of the Year: Burger King’s ‘Whopper Detour’. A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain’s app. Published Dec. 9, 2019. Natalie Koltun Editor. Burger King.

    • Natalie Koltun

      Campaign of the Year: Burger King's 'Whopper Detour' Dec. 9,...

  2. www.adweek.com › brand-marketing › the-inside-story-of-the-burger-king-campaignThe Inside Story of the Burger King Campaign That Changed the ......

    Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI. The Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on Marketing

  3. www.merca20.com › campana-destacada-the-whopper-detour-uno-de-los-trolleos-masThe Whopper Detour, uno de los trolleos más grandes de Burger...

    14 de jul. de 2020 · The Whopper Detour: Usando la grandeza de la competencia para vender hamburguesas. Para el surgimiento de la campaña destaca que Burger King tuvo que trabajar con la participación que tiene...

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  5. www.youtube.com › watchBurger King - The Whopper Detour (Case Study) | Campaign

    27 de mar. de 2024 · DESCRIBE THE EXECUTION The Whopper Detour was a 9-day mobile app promotion by Burger King, running 12/04/18 to 12/12/18. The offer was available nationwide in the U.S. (not valid in Alaska and...

  6. www.adweek.com › creativity › whopper-detour-burger-kings-masterpiece-of-trolling'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins...

    Picked up by news media around the world, the campaign generated 3.5 billion earned media impressions and a 37-to-1 return on investment, according to the chain. Direct Lions jury president Nicky...

  7. www.brandbusinessboundless.com › brand-campaigns › burger-king-"the-whopper-detourBurger King "The Whopper Detour" Campaign

    The "Whopper Detour" campaign by Burger King, launched in December 2018, was a highly innovative and attention-grabbing marketing campaign that leveraged mobile technology to engage customers and drive foot traffic to Burger King restaurants. Here's an explanation of the campaign's key elements and its impact: 1.

  8. vandal.elespanol.com › noticia › r2540'Whopper Detour' es la loca campaña viral de Burger King

    5 de dic. de 2018 · Cristina M. Pérez · 12:20 · 5/12/2018. Viral. Burger King ha puesto en marcha en Estados Unidos una campaña que volverá loco a McDonald's. Las reglas son sencillas: tendrán que descargar la app de...