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9 de dic. de 2019 · Campaign of the Year: Burger King’s ‘Whopper Detour’. A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain’s app. Published Dec. 9, 2019. Natalie Koltun Editor. Burger King.
- Natalie Koltun
Campaign of the Year: Burger King's 'Whopper Detour' Dec. 9,...
- Natalie Koltun
Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI. The Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on Marketing
14 de jul. de 2020 · The Whopper Detour: Usando la grandeza de la competencia para vender hamburguesas. Para el surgimiento de la campaña destaca que Burger King tuvo que trabajar con la participación que tiene...
Picked up by news media around the world, the campaign generated 3.5 billion earned media impressions and a 37-to-1 return on investment, according to the chain. Direct Lions jury president Nicky...
The "Whopper Detour" campaign by Burger King, launched in December 2018, was a highly innovative and attention-grabbing marketing campaign that leveraged mobile technology to engage customers and drive foot traffic to Burger King restaurants. Here's an explanation of the campaign's key elements and its impact: 1.
17 de may. de 2019 · Burger King's Global CMO, Fernando Machado, details the Whopper Detour campaign and notes where mParticle fits in its technology stack in this contributed story. In the past few years, Burger King built a reputation for itself. I believe our brand has mastered the art of using creativity to get people’s attention and build brand love.
27 de mar. de 2024 · DESCRIBE THE EXECUTION The Whopper Detour was a 9-day mobile app promotion by Burger King, running 12/04/18 to 12/12/18. The offer was available nationwide in the U.S. (not valid in Alaska and...
