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14 de dic. de 2020 · 世界最高峰の広告およびマーケティング・コミュニケーションの祭典であるカンヌライオンズで、2019年にチタニウム、ダイレクト、モバイルの3部門でグランプリを獲得し、その年最大の話題作となったのが、バーガーキングの「Whopper Detour（廻り道ワッパー）」だ。
Agency: FCB. This professional campaign titled 'The Whopper Detour' was published in United States in December, 2018. It was created for the brand: Burger King, by ad agency: FCB. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 5 years ago.
21 de ago. de 2019 · Burger King ‘Whopper Detour’. 버거킹 와퍼가 단돈 10원? 그런데 10원에 와퍼를 먹으려면 맥도날드에 가야만 한다? ‘와퍼 1센트 구매’라는 파격적인 할인 금액 제안과 함께 버거킹의 영원한 경쟁자, 맥도날드에 노골적으로 도발하는 이벤트 참가자의 개입 과정을 ...
11 de ene. de 2019 · The last action called “The Whopper Detour”, Burger King sold Whopper burgers for a dime. A campaign to promote the launch of its new app and communicate that Burger King will be anywhere. For this the users had to go to a McDonald’s, open the Burger King app, ask for a Whopper with the promotion and then pick it up by the nearest Burger King.
5 de oct. de 2020 · El multipremiado caso Whopper Detour obtuvo otro galardón: The Grand Effie de los Estados Unidos. Creado por FCB Nueva York y FCB Red, la idea fue aprovechar la aplicación móvil de la marca para redirigir a los clientes de McDonald’s a su restaurante Burger King más cercano, con la promesa de un Whopper por un centavo.
27 de mar. de 2024 · Burger King - The Whopper Detour (Case Study) | Campaign1. BACKGROUNDIn 2015, only 11% of fast-food consumers placed an order using a mobile app, compared to...
