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In The Hidden Persuaders, first published in 1957, Packard explored advertisers' use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, to manipulate expectations and induce desire for products, particularly in the American postwar era.
Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began.
1 de jul. de 2007 · A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers.
27 de jun. de 2013 · La obra de Vance Packard de 1957 The Hidden Persuaders, traducida al español como “Las formas ocultas de la propaganda” (link a la obra en PDF), es uno de los primeros libros que, en tono divulgativo, trata el uso de los mass media como instrumentos para el control de la población.
24 de ene. de 2012 · The hidden persuaders. by. Packard, Vance. Publication date. 1970. Publisher. New York Pocket Books. Collection. inlibrary; printdisabled; internetarchivebooks.
Professional persuaders have seized upon it in their groping for more effective ways to sell us their wares—whether products, ideas, attitudes, candidates, goals, or states of mind.
Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard...
