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For anyone born in the mid-twentieth century, The Hidden Persuaders is an intriguing look at the beginnings of advertising and marketing as it influenced our wants and needs, our purchasing decisions, our political views and even (possibly a stretch) led to our current economic situation.
1 de jul. de 2007 · A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers.
Vance Packard's book The Hidden Persuaders, about media manipulation in the 1950s, sold more than a million copies. In The Hidden Persuaders , first published in 1957, Packard explored advertisers' use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, to ...
27 de jun. de 2013 · La obra de Vance Packard de 1957 The Hidden Persuaders, traducida al español como “Las formas ocultas de la propaganda” (link a la obra en PDF), es uno de los primeros libros que, en tono divulgativo, trata el uso de los mass media como instrumentos para el control de la población.
24 de ene. de 2012 · The hidden persuaders. by. Packard, Vance. Publication date. 1970. Publisher. New York Pocket Books. Collection. inlibrary; printdisabled; internetarchivebooks.
persuaders—who often refer to themselves good-naturedly as "symbol manipulators"—see us in the quiet of their interoffice memos, trade journals, and shop talk is frequently far less flattering, if more interesting. Typically they see us as bundles of daydreams, misty hidden yearnings, guilt complexes, irrational emotional blockages.
Amazon.com: The Hidden Persuaders: 9780978843106: Packard, Vance, Miller, Mark Crispin: Libros. Libros. ›. Política y Ciencias Sociales. ›. Política y Gobierno. Nuevo: US$16.95. Recibe entrega rápida y GRATIS con Amazon Prime Devoluciones GRATIS. Entrega GRATIS el sábado, 23 de septiembre en pedidos enviados por Amazon de más de $25.
