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  1. Rubens Barrichello has always had a particular affection for watchmaking and the mechanism lying behind each timepiece. If we had to pick one word to reflect this design, it would be “technique”. It was an extraordinary challenge to reimagine this champion’s Rolex® Daytona® while keeping up to his codes and inspirations. Each modification is a performance, the meeting between ...

  2. 11 de jun. de 2019 · Today, Les Artisans de Genève unveils a new customisation performed on a Rolex Daytona, a fully skeletonised piece made in collaboration with ex-Formula 1 driver Rubens Barrichello. Based on the classic Rolex Daytona 116520 in steel with steel bezel, the Artisans de Genève ”La Barrichello” stands out by the way its team has transformed ...

  3. 11 de jun. de 2019 · Classic Driver. 11 June 2019. “I have always had a thing for the Daytona,” remarks Rubens Barrichello, the Brazilian veteran of 322 Formula 1 Grands Prix and one of the most likeable personalities in the paddock. That’s probably why when he saw the bespoke Cosmograph Daytona the Swiss watch customisation boutique Artisans de Genève ...

  4. 26 de mar. de 2020 · Another one of the main characteristics of the Artisans de Genève Rubens Barrichello Gold Rolex Daytona watch is its straight lines. Emphasized by the beveling —know-how requiring a perfect execution that only a few craftsmen can manage to achieve—, Artisans de Genève works with Philippe Narbel, a beveling expert, to make sure that this meticulous finishing technique is uniquely sharp ...

  5. 11 de jun. de 2019 · Performance. La Barrichello is entirely modified by hand. To make Rubens’s watch unique, Artisans de Genève thought about every detail: sandblasted lugs, inner angles, DLC black pushers. The ceramic bezel is handmade in their swiss sworkshops. The counters feature three red and white arrow shaped hands, entirely decorated by hand.

  6. 25 de jun. de 2019 · Unsurprisingly, Mr Barrichello is apparently a fan of the Rolex Daytona – arguably the auto racing watch – explaining his collaboration with Artisans de Genève, a Swiss outfit that specialises in customising Rolex watches. They gave his Rolex Daytona a makeover to create “La Barrichello”, a strikingly and heavily modified Cosmograph ...

  7. 2 de abr. de 2020 · The Barrichello Gold Project Having already completed one custom Daytona for racing legend Rubens Barrichello, Artisans De Genève were tasked with another in 18-carat rose gold. Well known for his prowess in the technical side of motorsports, Barrichello wanted his watches to express the same level of highly finessed engineering to which he was so accustomed from the cars in his ...