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Destacado en varios rankings como el más influyente experto académico en dirección de empresas y competitividad, Porter es considerado como el padre de la estrategia empresarial y la consultoría actual. 2 . Es autor de 18 libros y más de 125 artículos.
El modelo de las 5 fuerzas de Porter es una herramienta para comprender el tejido competitivo de una industria. Aprende qué son, para qué sirven y cómo aplicarlas con ejemplos y preguntas.
Conoce a Michael Porter, el intelectual estadounidense que creó la estrategia empresarial y analizó las fuerzas competitivas, la ventaja competitiva y el diamante de Porter. Descubre sus principales obras y contribuciones al mercadeo y la administración.
Michael Eugene Porter (born May 23, 1947) is an American academic known for his theories on economics, business strategy, and social causes. He is the Bishop William Lawrence University Professor at Harvard Business School , and was one of the founders of the consulting firm The Monitor Group (now part of Deloitte ) and FSG, a social ...
20 de may. de 2013 · Michael Porter is the founder of the modern strategy field and one of the world’s most influential thinkers on management and competitiveness. The author of 19 books and over 130 articles, he is the Bishop William Lawrence University Professor at Harvard Business School and the director of the school’s Institute for Strategy and ...
1 de ene. de 2016 · First described by Michael Porter in his classic 1979 Harvard Business Review article, Porter’s insights started a revolution in the strategy field and continue to shape business practice and academic thinking today. A Five Forces analysis can help companies assess industry attractiveness, how trends will affect industry competition, which ...
Michael Porter is the author of nineteen books including Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations, On Competition, and Redefining Health Care, as well as over 125 articles.
