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Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets.
20 de jul. de 2018 · Discussing major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media Includes bibliographical references (pages 369-381) and index
24 de dic. de 2019 · Thomas L. McPhail, Steven Phipps. John Wiley & Sons, Dec 24, 2019 - Social Science - 336 pages. Discusses the players, theories, and trends that affect how the world communicates and gets...
Discusses the players, theories, and trends that affect how the world communicates and gets their information. This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world.
Información del libro. Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and ...
28 de ene. de 2014 · Thomas L. McPhail. John Wiley & Sons, Jan 28, 2014 - Language Arts & Disciplines - 336 pages. Global Communication is the most definitive text on multi-national communication and media...
Global Communication. Thomas L. McPhail. Wiley, 2009 - 373 pages. The second edition of this major textbook in global communication has been fully revised to bring it up to date with...
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