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This warm citrus colour, which is not listed with Pantone, became symbolic of the house after the Second World War. Its appearance goes back to 1942, when there was a shortage of cream-coloured cardboard boxes.
25 de ene. de 2024 · The origin of the Hermès orange box. The brand's unique packaging, now a symbol of luxury, didn't always have its well-known orange color. In the 1920s, Hermès boxes sported a cream shade, mimicking pigskin, and later transitioned to mustard yellow in the mid-1930s.
7 de jun. de 2020 · And the packaging of Hermès products – an iconic orange box – is the first through the aura of quality and sophistication associated with the Maison. That box, however, did not always have that colour: originally the packs of Hermès were cream colour .
8 de jun. de 2020 · The first thing that communicates the quality and elegance associated with the brand is the packaging of their products: the iconic orange box with black borders. At first, the Hermès packaging was cream, and the story behind their evolution is tied to the history of Paris and Europe.
14 de jun. de 2023 · However, during the Second World War, there was a shortage of cream-colored and mustard cardboard boxes, so Hermès couldn’t use these colors anymore. The brand’s usual supplier had orange boxes available though, and since it was a color that no one wanted, Hermès agreed to use it to be able to keep delivering its products.
11 de ene. de 2024 · Did you know that the boxes of Hermès were not always orange? However, it has been the brand’s signature color for years. The luxury house adopted it purely by accident. Originally, if we go back to the 1920s, Hermès packaging was designed in a cream shade to resemble a pigskin. It has gold edging and logo. In the mid-1930s, it ...
4 de ene. de 2024 · Historically, the brand used to utilize a cream-coloured cardboard for the packaging of their products however, due to various restrictions because of the war there was a shortage of these boxes, setting the stage for the most transformative moment within luxury packing.
