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RESUMEN. Este artículo tiene como objetivo describir el uso del grupo focal como técnica de colecta de datos y del análisis de contenido como medio de organización de los resultados, ambos utilizados en una investigación cualitativa, cuyos sujetos fueron agentes comunitarios de salud. Se observó que el grupo focal es una estrategia ...
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of ...
El focus group o también denominado grupo de discusión, se trata de una técnica que se utiliza para recoger opiniones sobre un tema determinado, y es muy utilizada en los estudios de mercado. Esta metodología se ha convertido en un elemento fundamental a la hora de llevar a cabo estudios de mercado. Sirve para conocer opiniones sobre un ...
5. Gerencie a sessão. Além disso, depois de planejar as etapas para criar um focus group, o momento para executá-lo começa. Certifique-se de ter tudo o que você planejou pronto. Verifique a sala de conferências antes de começar a sessão para garantir que tudo esteja bem. Verifique se todos os participantes estão na sala antes de começar.
26 de mar. de 2024 · Definition: A focus group is a qualitative research method used to gather in-depth insights and opinions from a group of individuals about a particular product, service, concept, or idea. The focus group typically consists of 6-10 participants who are selected based on shared characteristics such as demographics, interests, or experiences.
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Whereas focus groups are by definition a group discussion, in-depth interviews provide a more personal and detailed exploration of an individual’s perspectives and experiences. Because of this, interviews are great for sensitive or personal topics, and the interviewee won’t be as influenced by others when giving their honest opinions – which is a risk with focus groups.
