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A lower third is a graphic overlay that appears on the bottom of the screen. It’s often used to identify people in television and movies or to display information like subtitles for deaf viewers. Frequently, they are used when someone needs to speak without being seen on camera (a voice-over). Lower thirds can also be used as an animated ...
15 de nov. de 2020 · A lower third is a combination of text and graphical elements placed in the lower area of the television screen to give the audience more information. It doesn’t necessarily have to occupy the “lower third” of the screen, but that's where it gets its name. They might seem trivial, but their necessity is clear when they're used poorly or ...
21 de jul. de 2020 · Download Clean Lower Thirds Now. 5. Free Clean Lower Thirds – After Effects. Choose from 10 unique lower thirds animated in After Effects. Each one has a placeholder for a logo, so simply swap out your logo and change the font to customize these lower thirds for your brand. Clean, simple, and professional.
A lower third’s role is to weave context into your video without stealing the spotlight. Your audience should be engaged with the content, not sidetracked by overly elaborate graphics. While lower thirds are valuable tools, they’re the backup singers, not the lead. Always lean towards clean, straightforward designs for optimal effectiveness.
Lower thirds can display everything from essential graphics like a network’s logo to additional information like a person’s name and title in a documentary interview. This placement is popular because it allows filmmakers to communicate important contextual information without pulling the viewer’s attention from what’s going on in the frame.