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  1. 30 de dic. de 2008 · In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds.

  2. The Art of Woo presents a simple, four-step approach to the idea-selling process. First, persuaders need to polish their ideas and survey the social networks that will lead them to decision makers.

  3. 4 de feb. de 2014 · The art of woo. by. G. Richard Shell. Publication date. 2007. Topics. Selling, Marketing, Persuasion (Psychology) Publisher. Portfolio.

  4. 28 de dic. de 2020 · What's The Art of Woo? It's about Winning Others Over--the ability to persuade people without coercion, using relationship-based, emotionally intelligent influence. It's the secret of success with colleagues, clients, and customers that opens minds and hearts.

  5. Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science....

  6. 18 de oct. de 2007 · Dr. Moussas first book The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, co-written with G. Richard Shell, has been critically acclaimed for its clear and effective methodology. Dr. Moussa lives in Center City, Philadelphia with his wife and their three children.

  7. The Art of Woo: Using Strategic Persuasion to Sell Your Ideas : Shell, G. Richard, Moussa, Mario: Amazon.es: Libros