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Punto de contacto (o touchpoint en inglés) es un concepto fundamental para comprender el recorrido del comprador y mejorar su experiencia de compra – sobretodo en la era del imperativo digital. Desde el momento en que descubre una marca, el consumidor desarrolla ideas y sentimientos que, después, influencian sus decisiones de compra.
28 de ago. de 2020 · Learn what a point of contact (POC) is and why it matters for your business. Find out who can be a POC, how to communicate with customers effectively, and what tools to use.
30 de sept. de 2022 · A point of contact (POC) is a professional or department that provides information about an activity or project. Learn why having a POC is essential, tips to become one, and see examples of different types of POCs.
SPOC (Single Point of Contact) o Punto Único de Contacto es un sistema que permite unificar los distintos canales de comunicación que utiliza una empresa para comunicarse con sus clientes tanto internos como externos.
24 de jun. de 2022 · A point of contact (POC) acts as a liaison between a business and a customer to provide centralized and personalized service. Understanding what a POC is can help you better understand how useful they are and a how business might benefit from using one.
POC Definition. A POC is a person or even a whole department that stands at the front line of customer inquiries. They might be a friendly customer service rep, a project leader, or an eager salesperson. Their role? They're in charge of managing the flow of information and providing regular updates. Role of a POC.
A point of contact (POC) or single point of contact (SPOC) is a person or a department serving as the coordinator or focal point of information concerning an activity or program. A POC is used in many cases where information is time-sensitive and accuracy is important.
