Yahoo Search Búsqueda en la Web

Entrar

Resultado de búsqueda

  1. brand24.com › blog › brand-safetyBrand Safety: How to Protect Your Brand Reputation | Brand24

    18 de abr. de 2024 · Brand safety ensures your brand doesn’t appear alongside inappropriate or harmful content. It’s a practice that protects your brand’s reputation by aligning ads with suitable content and contexts. Using advanced tools can prevent ad misplacement and, therefore, maintain the integrity and public perception of your brand.

  2. peertopeermarketing.co › brand-reputationBrand Reputation: Importance, Examples & How to Improve It [2024...

    18 de abr. de 2024 · Two Examples of Bad Brand Reputation. 1. Dove. Dove, a brand owned by Unilever, went viral in 2017 after it aired an advert for bodywash that featured a black woman who turned into a white woman in the advert. Given that the advert was for soap, the implication was that Dove could ‘wash away her blackness’.

  3. influencity.com › blog › enWhat Is Brand Affinity? Benefits and How To Increase It

    25 de abr. de 2024 · How to Build Brand Affinity. As we’ve already explored in today’s post, building brand affinity is not just about ensuring customer satisfaction; it's about creating a bond that feels personal and deeply integrated into the lifestyle and identity of your consumers.By fostering this level of connection, companies can create passionate brand advocates and enjoy long-term customer relationships.

  4. www.reasonwhy.es › actualidad › barbie-marketing-fenomeno-promociona-crear-nuevosBarbie ha teñido el marketing de rosa en un fenómeno promocional...

    4 de may. de 2024 · A la espera de disfrutar de ella en las salas de cine, la película ya está dejando su huella y creando nuevos estándares en la industria del marketing. “No se trataba de hacer una película, se trataba de crear un momento cultural icónico”. Una ambición sobre la que ha trabajado la juguetera desde que se anunciara el proyecto.

  5. www.wtwco.com › products › reputational-crisis-insurance-for-luxury-brandsReputational crisis insurance for luxury brands - WTW

    4 de may. de 2024 · Crisis communications. Cover for public relation costs following a crisis event. 04. Brand rehabilitation. Promotional and advertising costs for brand rehabilitation and revenue recovery. 05. Interim claims payment. Fast payment of a proportion of the net loss to provide rapid liquidity. How reputational crisis insurance can help you

  6. www.jms.org.cn › jms › ENThe Mechanism of Brand Crisis Restoration：Based on Interaction...

    Hace 2 días · What’s most important, the paper argues brand crisis restoration is a way of interaction ritual chain. Using experiments, the research shows two main results. Firstly, different interaction ritual has different effect. When under inability brand crisis consumers prefer compensation more than apology, while the difference of the emotional ...