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1 de mar. de 2018 · In this paper, we began by making the observation that the Internet strategy of luxury firms is under-investigated. Preserving the luxury brand's image of exclusiveness and uniqueness within the Internet mass medium represents a fundamental challenge for luxury firms.
11 de ago. de 2023 · Section 230 affects the lives of an untold number of people like Matthew, and makes the Internet a far more ominous place for all of us. But also, in a strange twist, it’s what keeps the whole thing up and running in the first place.
1 de mar. de 2018 · Against this backdrop of growing consensus that luxury firms should embrace the Internet and social media platforms, but amidst dissension on how to do so, we now present a descriptive study of the ways in which luxury firms are addressing the Internet Dilemma.
1 de mar. de 2018 · “The internet dilemma” was the concept used to describe luxury brand companies' initial reluctance to integrate online technologies into their business model. However, over time, luxury brand … Expand
The term "the Internet Dilemma" (Baker et al. 2018) was coined to describe the challenge luxury brands face seeking to maintain brand image, sustain personal links with customers, and retain...
Surprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of their brand, sustain a personal link with customers, and retain an aura of exclusivity as they seek to provide their products ...
Against this backdrop of growing consensus that luxury firms should embrace the Internet and social media platforms, but amidst dissension on how to do so, we now present a descriptive study of the ways in which luxury firms are addressing the Internet Dilemma.
