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18 de oct. de 2024 · About Me. VP Brand Strategy at Jellyfish and previously a strategist at AMV BBDO, BBH, Leo Burnett and adam&eveDDB. Driven by a desire to drive future growth for brands by harnessing the commercial power of creativity, and to prove its value for the marketing industry as a whole.
- The sales funnel is wrong but it’s here to stay, so let ... - Tom Roach
The sales funnel is nearly a hundred years old, but despite...
- thetomroach – Tom Roach
Over the years I’ve been an account planner, brand planner,...
- The sales funnel is wrong but it’s here to stay, so let ... - Tom Roach
1 de sept. de 2021 · The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.
Over the years I’ve been an account planner, brand planner, strategist, brand strategist. This job has a proud history going back to when two 70s legends, JWT’s Stephen King and BMP’s Stanley Pollitt, jointly invented account planning.
27 de oct. de 2011 · Esta mañana, Tom Roach, director de planificación de Leo Burnett Londres, ha querido repasar en una ponencia celebrada durante la Jornada de la Eficacia ,a la que hemos asistido desde MarketingDirecto.com, los pasos llevados a cabo para conseguir que las últimas acciones publicitarias de McDonald’s hayan sido un éxito.
View Tom Roach’s profile on LinkedIn, a professional community of 1 billion members. Award-winning marketing, brand and communications strategist, speaker and writer, whose… · Experience:...
4 de mar. de 2021 · Tom Roach, a multiple Gold IPA Effectiveness award-winning marketing strategist, argues for a balanced approach between long and short-term marketing tactics. He explains how to create communications that sell both immediately and forever, and close the value-destroying divide between brand and performance marketing.
Tom Roach. Tom has over 20 years’ experience as a strategist in marketing and communications agencies. He has won numerous Gold and Silver IPA Effectiveness Awards for campaigns that he’s worked on. Tom has worked with successful brands such as McDonald’s, Sainsbury’s, the BBC and Mercedes-Benz.
