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A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers.
1 de jul. de 2007 · A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers.
This book exposes how advertisers, marketers, and politicians use psychological techniques to influence and manipulate the public. It explores the depth approach to persuasion, the hidden needs and motives of consumers, and the ethical and moral implications of this practice.
Vance Packard's book The Hidden Persuaders, about media manipulation in the 1950s, sold more than a million copies. In The Hidden Persuaders , first published in 1957, Packard explored advertisers' use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, to ...
27 de jun. de 2013 · La obra de Vance Packard de 1957 The Hidden Persuaders, traducida al español como “Las formas ocultas de la propaganda” (link a la obra en PDF), es uno de los primeros libros que, en tono divulgativo, trata el uso de los mass media como instrumentos para el control de la población.
24 de ene. de 2012 · The hidden persuaders. by. Packard, Vance. Publication date. 1970. Publisher. New York Pocket Books. Collection. internetarchivebooks; inlibrary; printdisabled.
Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard...
