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Thirty-five years ago, legendary guitarist Stevie Ray Vaughan kicked off the Don’t mess with Texas campaign with an inspired rendition of The Eyes of Texas. Since then, Willie Nelson, George Strait, Matthew McConaughey, Kevin Fowler and many other proud Texans have built a legacy that is unequaled in this country. And they did it by doing ...
Find Your Favorite Ads. See some of our favorites from the last 35 years.
74% of respondents have a “strongly positive” impression of DMWT—it was rated much higher than other programs (e.g., Keep Texas Beautiful). This positive impression increases by respondent age. 71% believe the program has had a “very positive” impact on reducing litter—a significant increase over 2017 (60%).
Don't Mess with Texas. Sign used on Texas highways. " Don't Mess with Texas " is a slogan for a campaign aimed at reducing littering on Texas roadways by the Texas Department of Transportation (TxDOT). The phrase "Don't Mess with Texas" is prominently shown on road signs on major highways, television, radio and in print advertisements.
A full 96 percent of Texans have heard of Don’t mess with Texas”, but only 61 percent know it means “don’t litter”. 1996: Longhorns and talking armadillos discuss the litter problem in Texas. The TV ad is later used by The University of Texas to promote the Longhorns’ Don’t Litter campaign. 1995: Austin singer/songwriter Ian Moore ...
Show your pride, Texas! Our wide selection of Don’t mess with Texas® official merchandise is available online. View recently added items and choose from hundreds of unique Texas products at shop.texashighways.com.
It’s time for the Don’t mess with Texas® 2024 scholarship! This year, two litter-free Texas high school seniors will be awarded $5,000 each, courtesy of our partners at Ozarka and iHeartMedia. Take a look at our guidelines below to see if they apply to you or a high school senior in your life. If it seems like a good fit, share it or fill ...
