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1. Refine Your Understanding of the Customer. A sound cross-selling strategy focuses on keeping your campaign relevant to customers at all times. To do this, you must keep tabs on your customers' evolving needs and pain points. Your CRM and analytics tools offer a wealth of customer insights.
14 de may. de 2024 · Here are a few realistic scenarios highlighting the difference between cross-selling and upselling. Mobile Phone Retailer. Cross-selling: Suggesting a screen protector, case, and travel charger when a customer buys a smartphone. Upselling: Offering the same phone model but with a bigger screen and longer battery life.
nce, CRM aims to increase the profitability of the customer portfolio. This may comprise many elements like customer acquisition, price, cost to serve, cross sales (further sales to the same customer), up sales (where the. customer makes greater use of the same product or services) and so on. As argued in this paper, however, despite all the ...
22 de dic. de 2021 · En el marketing, el cross selling o venta cruzada es un método destacado para incrementar el volumen de ventas. Si, por ejemplo, un cliente se decide por un producto concreto en una tienda online, se le ofrecen directamente otros productos que complementan su compra. Aquí te contamos qué es y cómo funciona el cross selling, sus ventajas e ...
3 de ene. de 2022 · Cross-selling is irreplaceable for brands that sell high-value but low purchase frequency products. A classic example comes from the mattress company Casper. A business that started purely with high-quality mattresses ranging from $395 to $2,995 has expanded to sell bed frames, pillows, and bedding.
Cross-selling involves selling related, supplementary products or services based on the customer’s interest in, or purchase of, one of your company’s products. Its a great way of increasing customer loyalty and deeping customer relationships which in turn can improve customer lifetime value and retention. This makes cross-selling an ...
