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5 de abr. de 2016 · David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map.
Rethink Your Business for the Digital Age. David L. Rogers . Columbia Business School Publishing. Share. Pub Date: April 2016. ISBN: 9780231175449. 296 Pages. ... David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, ...
It's a warm welcome from Columbia Business School Executive Education. I'm Mark Roberts, and I'm here with David Rogers for today's webinar, Define a Shared Vision: The First Step to Digital Transformation. Before introducing David, I'm just going to run through a few light logistics.
19 de ene. de 2018 · En ‘The digital transformation playbook‘, el profesor de la Columbia Business School, David L. Rogers nos ofrece su particular visión sobre la Transformación Digital, una visión con un foco claramente estratégico, más que operativo. De hecho, el autor apuesta explícitamente por el cambio en la visión estratégica como el elemento más importante de la transformación digital.
Based on Rogers’s decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to ...
David L. Rogers is an acclaimed expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His international best-seller The Digital Transformation Playbook (Columbia, 2016) has been published in more than a dozen languages.
David Rogers. @davidrogersdigital. 7 links. The world’s leading expert on digital transformation, faculty at Columbia Business School, and author of five books, including the international bestseller, “The Digital Transformation Playbook.”. His newest book is THE DIGITAL TRANSFORMATION ROADMAP. 10K+ subscribers.
