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The Whopper Detour. This 2019 Clio Awards Grand winning entry titled 'The Whopper Detour' was entered for Burger King by FCB New York, New York. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Digital/Mobile within the entry type: Product/Service and the ...
25 de jun. de 2019 · Once the campaign was over, results continued to roll in, with the ROI totaling 37:1 as post-campaign mobile sales continued to hold at 200% pre-campaign value. The Whopper Detour also gave Burger King a critical foothold with customers, which has led to Whopper Detour participants spending approximately $15MM more per year on the BK app.
16 de jun. de 2022 · The one-cent Whopper Detour campaign only lasted nine days, but it was a big success. The Burger King app was downloaded over 500,000 times in the first five hours alone and over 1.5 million times ...
This 2019 Clio Awards Silver winning entry titled 'The Whopper Detour' was entered for Burger King by FCB New York, New York. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Integrated Campaign within the entry type: Product/Service.
24 de ago. de 2023 · How the Whopper Detour Works. Burger King's Whopper Detour campaign was a clever and disruptive marketing ploy that aimed to entice customers away from McDonald's and towards Burger King restaurants. The campaign was launched in December 2018 and utilized geo-fencing technology, allowing Burger King to track customers' locations through their ...
We turned our biggest competitor’s advantage into our own, by turning their restaurants into touchpoints of OUR campaign, inviting consumers to order a 1-cent Whopper that could only be ordered “at” McDonald’s through the new BK App. ... The Whopper Detour was a 9-day mobile app promotion by Burger King, running 12/04/18 to 12/12/18.
