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19 de dic. de 2023 · The “Whopper Detour” campaign, for example, offered customers a free Whopper sandwich if they went to a nearby McDonald’s location and ordered one.
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7 de abr. de 2023 · Burger King’s “The Whopper Detour” campaign was a clever and successful marketing campaign that took aim at their biggest competitor, McDonald’s. The campaign was designed to drive downloads of the Burger King app and encourage people to try their signature Whopper burger for just one cent. The campaign was launched in December 2018 ...
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5 de dic. de 2018 · Brief: Burger King is rolling out a “Whopper Detour” stunt that relies on mobile geofencing to steer customers away from rival McDonald’s, according to an announcement. Smartphone users who go within 600 feet of most McDonald’s locations can order a Burger King Whopper sandwich for a penny from the burger chain’s revamped BK App,
Whopper Detour consistió en una aplicación con la que cualquier persona a menos de 200 metros de uno de los 14 mil restaurantes McDonalds en Estados Unidos, obtenía un Whopper por un centavo de dólar. La intención fue "transformar" las 14 mil tiendas de McDonalds en locales de BK.
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