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So Burger King decided to break with convention with a campaign called the Moldy Whopper, featuring the iconic burger rotting over a period of 35 days. A simple and clear message, showing that Burger King food has no preservatives. The campaign was talked about around the world, delivering commercial results for the client and winning numerous ...
Burger King saw a 53.7% increase in monthly active users (MAUs) for its mobile app. The number of users sharing their location data with Burger King jumped 143%. The total ROI from the Whopper Detour campaign came in at an incredible 37-1. 53.7% Increase in monthly active users (MAUs) 3.2 Million new app users.
7 de abr. de 2023 · Burger King’s “The Whopper Detour” campaign was a clever and successful marketing campaign that took aim at their biggest competitor, McDonald’s. The campaign was designed to drive downloads of the Burger King app and encourage people to try their signature Whopper burger for just one cent. The campaign was launched in December 2018 ...
1 de oct. de 2020 · But one of its older, much-celebrated campaigns, “Whopper Detour,” returned to the stage for another big win: The Grand Effie. At the 2020 Effie U.S. Summit and awards gala tonight, ...
El Ranking Creative 100 se elabora combinando los resultados de los programas de premios creativos regionales y globales más importantes de la industria que se registraron a lo largo de 2019. Un análisis que da como resultado que “The Whopper Detour” de FCB New York para Burger King es la campaña más creativa de 2019.
5 de dic. de 2018 · And BK trolls McDonald’s again… Case Study Dani Comar December 17, 2018 digital, social media, content, ogilvy, south africa, africa, eame, cadbury, mondelez ...
Ngày 5/12/2018 Burger King đăng tải clip hướng dẫn sử dụng ứng dụng để đặt Whopper với giá 1 cent trên YouTube. Để mua được chiếc bánh Whopper giá hời này, khách hàng phải di chuyển đến cửa hàng McDonald’s gần nhất theo chỉ dẫn của ứng dụng và tiến hành đặt hamburger ...
