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1 de ene. de 2019 · January 1, 2019. Burger King is notoriously known for their marketing stunts against its arch-rival McDonald’s. And this time it has decided to steal the patrons of McDonald’s by having them swerve towards their own outlets through Whopper Detour campaign. FCB New York is the agency behind this marketing stunt.
Burger King saw a 53.7% increase in monthly active users (MAUs) for its mobile app. The number of users sharing their location data with Burger King jumped 143%. The total ROI from the Whopper Detour campaign came in at an incredible 37-1. 53.7% Increase in monthly active users (MAUs) 3.2 Million new app users.
5 de oct. de 2020 · El multipremiado caso Whopper Detour obtuvo otro galardón: The Grand Effie de los Estados Unidos. Creado por FCB Nueva York y FCB Red, la idea fue aprovechar la aplicación móvil de la marca para redirigir a los clientes de McDonald’s a su restaurante Burger King más cercano, con la promesa de un Whopper por un centavo.
21 de ago. de 2019 · Burger King ‘Whopper Detour’. 버거킹 와퍼가 단돈 10원? 그런데 10원에 와퍼를 먹으려면 맥도날드에 가야만 한다? ‘와퍼 1센트 구매’라는 파격적인 할인 금액 제안과 함께 버거킹의 영원한 경쟁자, 맥도날드에 노골적으로 도발하는 이벤트 참가자의 개입 과정을 ...
5 de dic. de 2018 · Burger King ha puesto en marcha en Estados Unidos una campaña que volverá loco a McDonald's. Las reglas son sencillas: tendrán que descargar la app de Burger King, conducir hasta el McDonald's más cercano y, entonces, pedir una Whopper. Después, podrán recogerla en el establecimiento de Burger King más cercano por 1 centavo.
27 de mar. de 2024 · Burger King - The Whopper Detour (Case Study) | Campaign1. BACKGROUNDIn 2015, only 11% of fast-food consumers placed an order using a mobile app, compared to...
But “Whopper Detour” was a clear example of truly direct marketing, said juror Robin Fitzgerald, CCO of BBDO Atlanta. “It was a coupon. You can’t get more direct than that,” she said.
