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5 de abr. de 2016 · Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
A guide for legacy businesses to rethink their strategy and compete in the digital age. Learn from real-world case studies and practical tools how to reinvigorate your customers, competition, data, innovation, and value.
5 de abr. de 2016 · A practical guide for businesses to adapt and grow in the digital age, based on the lessons of today's leading digital enterprises. Learn the five key rules and tools for digital transformation, from customers, competition, data, innovation, and value.
5 de abr. de 2016 · Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It...
5 de abr. de 2016 · Buy The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) by Rogers, David (ISBN: 9780231175449) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
5 de abr. de 2016 · The Digital Transformation Playbook: Rethink Your Business for the Digital Ageby David L. Rogers (April 5, 2016, Columbia Business School Publishing) About the Book. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?
