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Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management.
T e r c e r a e d i c i ó n T e r c e r a e d i c i ó n KEVIN LANE KELLER Este libro trata acerca de las marcas: por qué son importantes y qué representan para los consumidores. Ahora más que nunca, los productos nuevos se deben lanzar con habilidad y las marcas existentes se deben administrar eficazmente.
Kevin Lane Keller is the E. B. Osborn Professor of Marketing and the Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College.
The book applies strategic thinking to the complete spectrum of marketing: products, services, persons, places, information, ideas, and causes; consumer and business markets; profit and nonprofit...
Creación de valor para el cliente satisfacción y lealtad. 139. Cómo medir la satisfacción de los clientes. 145. Cómo cultivar las relaciones con los clientes. 152. Las bases de datos de clientes y...
26 de oct. de 2021 · Marketing Management, Global Edition. Philip Kotler, Kevin Lane Keller. Pearson Higher Ed, Oct 26, 2021 - Business & Economics - 605 pages. Start thinking like a marketer with the...
Kevin Lane Keller is the E. B. Osborn Professor of Marketing and Senior Associate Dean for Marketing and Communications at the Tuck School of Business at Dartmouth College. Professor Keller has an AB degree in math and economics from Cornell, an MBA from Carnegie-Mellon, and a PhD in marketing from Duke. At Dartmouth, he teaches MBA courses on ...
