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Qué método es mejor. El método que elijas depende de cuáles sean tus metas. Las conversaciones de los focus groups son la mejor opción cuando necesitas conseguir resultados específicos, diseñar un plan de acción o recoger feedback de los clientes sin tener que preocuparte por gestionar y limpiar datos.
24 de oct. de 2023 · Focus Group discussions are your best bet when you need specific results, actionable items, and/or direct customer feedback without any of the “noise” that comes with broad strokes of data. It's best for answering “why” questions about your business. Surveys are better when you want to get a wide scope of data.
The differences between surveys and focus groups are significant and revolve around issues like data type, sample size, interaction, flexibility, and data analysis. These differences highlight each method’s unique strengths and characteristics and why they are suited for different research objectives and contexts.
1 de dic. de 2023 · Focus groups and surveys are two of the most popular methods of obtaining feedback. Both are excellent ways of hearing directly from customers, but each has its place. In this post, we’ll compare and contrast focus groups vs surveys to help you decide which feedback collection method is best for you.
A diferencia de los grupos focales, las encuestas suelen ser clasificadas como investigación cuantitativa y sus resultados pueden ser concluyentes. Además, las encuestas te permiten medir prácticamente lo que quieras. Pueden incluir desde una sola pregunta hasta cientos de ellas.
The biggest difference between focus groups vs. surveys is the response type. Focus groups are organized around discussion between participants. Moderators lead an interactive conversation, where participants are encouraged to interact with each other during the group.
The insights you get from surveys and focus groups can complement one another. Surveys can give you the quantitative data and statistically significant results you need to draw conclusions. But focus groups can give a voice to your target market or customers, providing the “why” behind your data.
