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The Public Theater is an arts organization in New York City. Founded by Joseph Papp, The Public Theater was originally the Shakespeare Workshop in 1954; its mission was to support emerging playwrights and performers. Its first production was the musical Hair in 1967.
Based on the challenge to raise public awareness and attendance at the Public Theater along with trying to appeal to a more diverse demographic, Scher created a graphic language that reflected street typography and graffiti-like juxtaposition.
Since premiering HAIR in 1967, The Public continues to create the canon of American Theater and is currently represented on Broadway by the Tony Award-winning musical Hamilton by Lin-Manuel Miranda, Suffs by Shaina Taub, and Hell’s Kitchen by Alicia Keys and Kristoffer Diaz.
Since 1994, Pentagram has been involved with the graphic identity of the Public Theater, a program that would eventually influence much of the graphic design created for theatrical promotion and for cultural institutions in general.
The Public Theater is an arts organization in New York City. Founded by Joseph Papp, The Public Theater was originally the Shakespeare Workshop in 1954; its mission was to support emerging playwrights and performers. Its first production was the musical Hair in 1967.
Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage.
Since premiering HAIR in 1967, The Public continues to create the canon of American Theater and is currently represented on Broadway by the Tony Award-winning musical Hamilton by Lin-Manuel...
