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If you’ve ever wondered where the original Yves Saint Laurent symbol came from, or why the design was eventually changed, you’re in the right place. Today, we’re going to take a closer look at the history of the Yves Saint Laurent logo, and its impact on the fashion market.
In 1961, Yves Saint Laurent and Pierre Bergé asked the graphic designer Cassandre to design the house’s logo. Born to French parents in Ukraine, Adolphe Jean Marie Mouron, who adopted the pseudonym Cassandre, was one of the world’s greatest graphic designers during the interwar period.
13 de ago. de 2023 · Much like the haute couture collections that have sashayed down the runways, the Yves Saint Laurent logo design has its own story to tell, weaving through the annals of fashion history. In this article, we'll delve deep into the origins, inspirations, and the transformative journey of this legendary emblem.
24 de abr. de 2024 · YSL was created by couturier Yves Saint Laurent, who revolutionized the usual perception of fashion. He turned national costumes and military uniforms into everyday outfits, dressed women in trousers and tuxedos, and laid the foundation for ready-to-wear.
The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. The brand's logos were designed in 1963 by A. M. Cassandre. During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. In 1966, YSL debuted Le Smoking, a tuxedo suit
25 de feb. de 2023 · 1962 – 2012. El logotipo original de Yves Saint Laurent presentaba una composición monocromática con la marca denominativa y un emblema, formado por solo tres letras del nombre del diseñador, YSL. El logotipo en mayúsculas tiene las primeras letras de cada parte agrandadas.
20 de oct. de 2017 · Yves Saint Laurent was a French designer who founded and created the infamous luxury fashion brand, ‘Yves Sant Laurent’, in 1961. The designer had just just been fired as head hondo at...
