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8 de jun. de 2020 · The first thing that communicates the quality and elegance associated with the brand is the packaging of their products: the iconic orange box with black borders. At first, the Hermès packaging was cream , and the story behind their evolution is tied to the history of Paris and Europe.
7 de jun. de 2020 · Even the Hermès boutique, which had been open for 105 years and operated by Emile-Maurice Hermès, had run out of packaging stock and there was no one who could get them. His usual supplier had boxes of the colour that no one wanted: orange. Emile-Maurice added a brown ribbon and a horse-drawn eye logo to the box.
25 de ene. de 2024 · The origin of the Hermès orange box. The brand's unique packaging, now a symbol of luxury, didn't always have its well-known orange color. In the 1920s, Hermès boxes sported a cream shade, mimicking pigskin, and later transitioned to mustard yellow in the mid-1930s. However, during the Second World War, there was a shortage of cream-colored ...
3 de jun. de 2022 · Elegant Hermés boxes initially came in a subtle cream colour, enhanced with a chocolate brown edge trim and a texture that emulated pigskin. Then along came World War II and the carton supplier to the fashion house, impacted by a shortage of materials and dyes, could no longer produce the classic packaging. However, they were ...
4 de ene. de 2024 · This orange coloured box has transcended its purpose of storing products and instead has become a symbol of Hermes brands commitment towards exclusivity. Additionally made from cardboard, this shines a light on the brand's commitment towards a sustainable environment. The origins of this unique orange box can be traced back to 1942, where it ...
The first thing that communicates the quality and elegance associated with the brand is the packaging of their products : the iconic orange box with black borders. At first, the Hermès packaging was cream, and the story behind their evolution is tied to the history of Paris and Europe. In 1942, World War II was already started and Paris was ...
14 de jun. de 2023 · In the mid-1930s, it was changed to mustard yellow with dark chocolate brown edging and logo. However, during the Second World War, there was a shortage of cream-colored and mustard cardboard boxes, so Hermès couldn’t use these colors anymore.
