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  1. www.adweek.com › creativity › whopper-detour-burger-kings-masterpiece-of-trolling'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins ......

    By David Griner. CANNES, France—Where exactly do you end up when you take a “Whopper Detour”? On stage at the Cannes Lions, apparently. That’s where Burger King and agency FCB New York tonight...

  2. www.adweek.com › agencies › how-fcb-continued-burger-kings-epic-trolling-legacyHow FCB Continued Burger King’s Epic Trolling Legacy With a ... -...

    “Whopper Detour” was a fairly intuitive idea that fits the ethos of the brand: any customer on the app, within 600 feet of one of the 14,000 McDonald’s locations in America, could unlock a deal...

  3. www.adweek.com › creativity › burger-king-new-trolling-ploy-sends-fans-toBurger King's New Trolling Ploy Sends Fans to McDonald's to ... -...

    By Gabriel Beltrone. Any lucid American knows the place to get a Whopper is Burger King. But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald’s with a new...

  4. www.adweek.com › creativity › after-trolling-mcdonalds-burger-kings-app-wasAfter Trolling McDonald's, Burger King's App Was Downloaded 1 ......

    “Whopper Detour” may have seemed like an odd move—Who actively sends customers to a rival’s doorstep?—but it also worked, in terms of both publicity and app downloads.

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  6. www.adweek.com › 3-years-3-agencies-the-weird-road-to-burger-kings-moldy-whopperThe Weird Road to Burger King's Moldy Whopper - Adweek

    3 Years, 3 Agencies: The Weird Road to Burger King's Moldy Whopper CMO Fernando Machado explains the counterintuitive concept's path from pitch to reality Burger King