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  1. www.marketingdive.com › news › burger-king-whopper-detour-mobile-marketer-awardsCampaign of the Year: Burger King's 'Whopper Detour' - Marketing...

    9 de dic. de 2019 · Campaign of the Year: Burger King’s ‘Whopper Detour’. A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain’s app. Published Dec. 9, 2019. Natalie Koltun Editor. Burger King.

    • Natalie Koltun

      Marketer of the Year: Burger King Dec. 9, 2019; Campaign of...

  2. www.adweek.com › brand-marketing › the-inside-story-of-the-burger-king-campaignThe Inside Story of the Burger King Campaign That Changed the ......

    Voice. The Inside Story of the Burger King Campaign That Changed the Brand's Entire Outlook on Marketing. Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1...

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  4. www.merca20.com › campana-destacada-the-whopper-detour-uno-de-los-trolleos-masThe Whopper Detour, uno de los trolleos más grandes de Burger...

    14 de jul. de 2020 · The Whopper Detour fue la campaña más premiada en la pasada edición de Cannes Lions. Burger King logró resultados 40 veces mejores que la mejor promoción digital histórica que había...

  5. www.youtube.com › watchBurger King - The Whopper Detour (Case Study) | Campaign

    27 de mar. de 2024 · DESCRIBE THE EXECUTION The Whopper Detour was a 9-day mobile app promotion by Burger King, running 12/04/18 to 12/12/18. The offer was available nationwide in the U.S. (not valid in Alaska...

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    • Burger King Whopper Detour campaign | Campaigns of the world
    • Burger King Whopper Detour campaign | Campaigns of the world
    • Burger King Whopper Detour Campaign - YouTube
    • 'Whopper Detour' es la loca campaña viral de Burger King - Vandal Random

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  7. www.adweek.com › creativity › whopper-detour-burger-kings-masterpiece-of-trolling'Whopper Detour,' Burger King's Masterpiece of Trolling, Wins...

    The stunt drove 1.5 million Burger King app downloads by letting fans unlock a 1-cent Whopper—but only if they went to a McDonald’s location. Picked up by news media around the world, the...

  8. campaignsoftheworld.com › technology › burger-king-whopper-detourBurger King Whopper Detour campaign | Campaigns of the world

    1 de ene. de 2019 · January 1, 2019. Burger King is notoriously known for their marketing stunts against its arch-rival McDonald’s. And this time it has decided to steal the patrons of McDonald’s by having them swerve towards their own outlets through Whopper Detour campaign. FCB New York is the agency behind this marketing stunt.

  9. www.youtube.com › watchBurger King's Whopper Detour campaign: How geolocation and ... -...

    Burger King's Whopper Detour campaign was a game changer in fast food advertising. Using geolocation technology, they offered a one-cent Whopper to customers...