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Gold and Iron Customers. Gold customers may visit your store or website as often as platinum customers, but they are more price sensitive and more likely to shop competitors for better deals. If your business is very profitable, your gold tier (around 21st to 50th percentile in profitability) customers may still provide a profit.
1 de oct. de 2016 · For this study, platinum and gold customers are defined as high value customers. Platinum customers are very loyal, highly profitable, and less demanding, whereas gold customers are loyal and profitable but more demanding than platinum customers because they require higher costs.
17 de feb. de 2021 · Gold Tier. The tier below Platinum is the Gold tier. These customer's profitability levels aren't as high as the Platinum tiers. They might want price discounts, but are not as loyal as the Platinum tier. These customers often need a little bit extra to move up to the Platinum tier.
customers (e.g., relative cost to serve each customer). These strategic and operationally important factors are addressed by segmenting customers into platinum, gold, silver, and bronze categories. For this study, platinum and gold customers are defined as high value customers. Platinum customers are very loyal, highly profitable, and
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Gold. Platinum. Platinum. b) Reward points/Rs. 200 spent (min. 3 transactions per quarter) 2x. 2x. 3x. 3x. c) ... Once you consent your willingness to be part of Customer Categorisation, you will always be part of one or the other customer category depending upon your relationship value to be assessed on a half yearly basis.
