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Michael Eugene Porter (Ann Arbor, Michigan; 23 de mayo de 1947) es un académico americano, conocido por sus teorías económicas. Ostenta la cátedra Bishop William Lawrence en la Escuela de Negocios Harvard (HBS) y dirige el Institute for Strategy and Competitiveness de la misma escuela de negocios. [ 1 ]
El modelo de las 5 fuerzas de Porter es una herramienta para comprender el tejido competitivo de una industria. Aprende qué son, cómo se aplican y cómo medirlas con ejemplos y preguntas.
Conoce a Michael Porter, el intelectual estadounidense que creó la estrategia empresarial y analizó las fuerzas competitivas, la ventaja competitiva y el diamante de Porter. Descubre sus principales obras y contribuciones al mercadeo y la administración.
Michael Eugene Porter (born May 23, 1947) is an American academic known for his theories on economics, business strategy, and social causes.
Michael Porter is the author of nineteen books including Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations, On Competition, and Redefining Health Care, as well as over 125 articles.
1 de ene. de 2016 · The Five Forces is a framework for understanding the competitive forces at work in an industry, and which drive the way economic value is divided among industry actors. First described by Michael Porter in his classic 1979 Harvard Business Review article, Porter’s insights started a revolution in the strategy field and continue to ...
20 de may. de 2013 · Michael Porter is the founder of the modern strategy field and one of the world’s most influential thinkers on management and competitiveness. The author of 19 books and over 130 articles, he is the Bishop William Lawrence University Professor at Harvard Business School and the director of the school’s Institute for Strategy and ...
