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Alfred Nu Steele (April 24, 1901 – April 19, 1959) was an American soft drink businessman most known for being the president and later chairman of the board of Pepsi-Cola Company from 1950 until his sudden death in 1959.
Alfred Nu Steele (Nashville, Tennessee; 24 de abril de 1900 - Nueva York; 19 de abril de 1959), fue un hombre de negocios estadounidense famoso por ser director ejecutivo de Pepsi. Vida y carrera. Se graduó en la Universidad del Noroeste de Illinois en 1923, donde jugó al fútbol y se convirtió en ejecutivo de publicidad.
In 1950 Alfred N. Steele (1901–59), a former vice president of the Coca-Cola Company and the husband of actress Joan Crawford, became chief executive officer. His emphasis on giant advertising campaigns and sales promotions increased Pepsi-Cola’s net earnings 11-fold during the 1950s and made it the chief…
Industry: Food & Tobacco. Era: 1950. Arriving at Pepsi after defecting from an alienating position at Coca-Cola, Steele immediately began a highly involved rehabilitation process at the battered soft drink maker.
5 de mar. de 2017 · Chandler's biography reports that Steele first worked for Coca-Cola before moving over to Pepsi-Cola, where he eventually became chairman of the board.
Entering the 1950s, Pepsi-Cola’s chief helmsman was Alfred Steele, a seasoned executive poached from the venerable Coca-Cola Company itself.
Alfred Steele was born on April 24, 1901 in Nashville, Tennessee, USA. He was married to Joan Crawford, Marjorie Garvey and Lillian Nelson. He died on April 19, 1959 in Manhattan, New York City, New York, USA.
