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28 de jun. de 2023 · Hard sell vs Soft sell: aprende a cautivar a tus clientes con la estrategia de ventas perfecta en el marketing digital.
28 de ene. de 2023 · A hard sell refers to an advertising or sales approach that features especially direct and insistent language. A hard sell is designed to get a consumer to purchase a good...
12 de mar. de 2022 · A hard sell is a sales strategy that uses direct and insistent arguments to get a buyer to purchase in a short amount of time. Hard sells are generally the opposite of most sales strategies suggested for today’s market, but they can be effective if used at the right time in the right place.
Hoy quiero hablarte de dos maneras diferentes de dirigirte a tu público que pueden marcar la diferencia entre vender o no vender. Se trata de los conceptos hard selling y soft selling, o lo que es lo mismo, venta dura (hard) o suave (soft).
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.
Qué es un’Hard Sell’. La venta agresiva se refiere a un enfoque publicitario o de ventas que incluye un lenguaje especialmente directo e insistente. Una venta difícil está diseñada para conseguir que un consumidor compre un bien o servicio a corto plazo, en lugar de evaluar sus opciones y potencialmente decidir esperar a la compra.
A hard sell refers to using an advertising or sales approach that is pointed, direct, and aimed at persuading a potential customer to make an immediate decision to purchase a product.
