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By directly partnering with indigenous skilled artisans, soft mountains seeks to create new opportunities and encourage the sustainable trades to support and uplift the livehoods of Chinese Ethnic Minorities living in mountains.
By directly partnering with indigenous skilled artisans, soft mountains seeks to create new opportunities and encourage the sustainable trades to support and uplift the livehoods of Chinese Ethnic Minorities living in mountains.
3,982 Followers, 73 Following, 449 Posts - Soft Mountains (@softmountains) on Instagram: "ꋊꃅꐥꌠ Rooted in Chinese ethnic minority heritage Directly works with indigenous master artisans".
Soft mountains is a contemporary jewellery brand founded by Ziwei Longhong whose background is Nuosu (one of the Chinese Ethnic Minorities). By directly partnering with indigenous skilled artisans, the brand seeks to create new opportunities and encourage the sustainable trades to support and uplift the livehoods of Chinese Ethnic Minorities ...
4 de nov. de 2021 · 在刚刚落幕的上海时装周上，龙红紫娓创办的设计师品牌软山 (Soft Mountains)带来了名为“Clouds of October”的最新系列，这是品牌自 2017年创立以来的第七季系列。 在上海时装周的尾声中，软山获得了由沪上集成买手店 LMDS创立的前进上海时尚大奖 (Hu fashionforward)的前进配饰单元的奖项，而本季也是软山品牌与获得头奖的独立设计师品牌 Samuel Guì Yang合作配饰系列的第三季。 作为一个拥有彝族背景的首饰品牌设计师，龙红紫娓的设计并未拘泥于少数民族的背景身份，更多地从自我经历出发，从一个个体的角度去探寻与追寻那些感染她的文化印记。
As an independent designer brand, Soft Mountains is rooted in the unique and excellent traditional culture of China's ethnic minorities, working with skilled craftsmen in the southwest region to give new languages and expressions to traditional skills with new perspectives and ways.
Soft Mountain was founded by Ziwei Longhong in 2017 after she graduated from London College of Fashion. Through this brand, Longhong channels her Nuosu heritage into jewellery pieces by merging a modern touch with traditional techniques.
