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The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam Books in 1967 and became a bestseller with a cult following.
“El medio es el mensaje” (en inglés “The medium is the message”) es una frase acuñada por Marshall McLuhan que significa que la forma de un medio se incrusta en cualquier mensaje que transmita o transporte, creando una relación simbiótica en la que el medio influye en cómo se percibe el mensaje.
“El medio es el mensaje” es una frase acuñada del inglés “The medium is the message” por el teórico de la comunicación canadiense Marshall McLuhan y el nombre del primer capítulo de su libro Understanding Media: The Extensions of Man, publicado en 1964.
" The medium is the message " is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study.
dium is the message” because it is the medium that shapes and controls the scale and form of human association and action. The content or uses of such media are as diverse as they are ineffectual in shaping the form of human association. Indeed, it is only too typical that the “content” of any medium blinds us to the character of the medium.
Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions,...
Books. The Medium is the Massage: An Inventory of Effects. Marshall McLuhan, Quentin Fiore. HardWired, 1996 - Language Arts & Disciplines - 159 pages. 30 years after its publication...
