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The Macintosh Way is the first book that Guy wrote. At the time, he had just left his position at Apple, so this book offers an insider’s perspective of the Macintosh Division. The gist of The Macintosh Way is that to change the world, you need to do the right things the right way.
25 de abr. de 2021 · Addeddate 2021-04-25 20:38:23 Identifier the-macintosh-way Identifier-ark ark:/13960/t6p08vk71 Ocr tesseract 5.0.0-alpha-20201231-10-g1236
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh .
1 de sept. de 1989 · The Macintosh Way. Guy Kawasaki. 3.94. 361 ratings20 reviews. Examines the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry. Genres Business Nonfiction Technology Apple Entrepreneurship History Management. ...more. 224 pages, Paperback.
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is...
Get attuned to The Macintosh Way."--San Jose Mercury News. A witty, irreverent, bold approach to the age-old hurdles in making and selling a product.
Briefly looks at the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry
