Resultado de búsqueda
2 de sept. de 2020 · The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments. Alexander Coppock, Seth J. Hill, and Lynn Vavreck Authors Info & Affiliations. Science Advances. 2 Sep 2020. Vol 6, Issue 36. DOI: 10.1126/sciadv.abc4046. Abstract.
By. Richard Nordquist. Updated on July 26, 2019. In the communication process, the "receiver" is the listener, reader, or observer—that is, the individual (or the group of individuals) to whom a message is directed. The receiver is also called the "audience" or decoder.
1 de feb. de 2004 · The variables found to interact with source credibility are categorized into 5 categories: source, message, channel, receiver, and destination variables. The most heavily researched variables...
ROC curve of three predictors of peptide cleaving in the proteasome. A receiver operating characteristic curve, or ROC curve, is a graphical plot that illustrates the performance of a binary classifier model (can be used for multi class classification as well) at varying threshold values.
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments A Coppock, SJ Hill, L Vavreck Science...
Persuasion in Parallel: How Information Changes Minds about Politics. A Coppock. University of Chicago Press. , 2023. 126 *. 2023. The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments. A Coppock, SJ Hill, L Vavreck.
We tested 49 political advertisements in 59 unique experiments on 34,000 people. We investigate heterogeneous effects by sender (candidates or groups), receiver (subject partisanship), content (attack or promotional), and context (battleground versus non-battleground, primary versus general election, and early versus late).
