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Hace 2 días · Spring 2023 Management B8577 section 001. Think Bigger; 3 points; Instructor: Sheena Iyengar; Wednesday 2:00pm-5:15pm 420 GEFFEN HALL.
Hace 1 día · “Our findings suggest that Americans may experience a false reality about the landscape of debate which can unnecessarily undermine their hope about the future,” the researchers wrote in the study, published in the journal Scientific Reports and co-authored by Michael W. White, Sheena S. Iyengar, and Modupe Akinola of Columbia Business School.
Hace 4 días · In 2000, researchers Sheena Iyengar and Mark Lepper set up a jam jar stand in a grocery store. One Saturday, they put 6 jams on display. The next Saturday, they put 24 jams on display. On 6-jam Saturday, 31% of people who visited the stand bought a jar. But on 24-jam Saturday, buyers dropped to just 3%.
Hace 2 días · Musk vs Apple, US at World Cup, Sheena Iyengar lawsuit. Weekly US roundup: US World Cup craze, PIO prof's gender discrimination suit, and Elon Musk's clash with Apple over App Store policies.
Hace 1 día · Generalização excessiva: psicólogos como Sheena Iyengar, autora de “The Art of Choosing”, argumentam que Schwartz pode ter generalizado demais a aplicação de sua teoria. Iyengar sugere que as reações às escolhas podem variar significativamente entre indivíduos e culturas, e que nem todos experimentam paralisia ou insatisfação ao enfrentar muitas opções.
Hace 1 día · “Our findings suggest that Americans may experience a false reality about the landscape of debate which can unnecessarily undermine their hope about the future,” the researchers wrote in the study, published in the journal Scientific Reports and co-authored by Michael W. White, Sheena S. Iyengar, and Modupe Akinola of Columbia Business School.
Hace 1 día · ジャムの実験（Iyengar & Lepper, 2000） コロンビア大学のシーナ・アイエンガー（Sheena Iyengar）とマーク・レッパー（Mark Lepper）が行った実験です。 スーパーマーケットでジャムの試食コーナーを設置し、24種類のジャムを試食できる条件と6種類のジャムを試食できる条件で購買行動を比較しました。
