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Hace 4 días · It’s the power of accessing a product not by its present value but by its potential to become great. In 1984, when Nike was in dire need of a basketball player who could promote their basketball shoes, only Sonny Vaccaro pitched for Michael Jordan, knowing it was too risky to bet on one single player at such a huge expense.
Hace 2 días · 1977. Sonny Vaccaro, a basketball promoter working for Nike, signs several college coaches with the upstart shoe company, for about $10,000 to $15,000, he later estimates.As part of the contract ...
Hace 2 días · Falk sold his talent agency for millions, whoop-de-doo; Phil Knight is worth billions, good for him; Sonny Vaccaro helped usher in the NIL age of the NCAA, la-di-da; and Michael Jordan became the greatest basketball player of all time, no-fucking-shit. Quote: “A shoe is just a shoe until somebody steps into it.” – Sonny Vaccaro
Hace 5 días · En el filme se revelea que el cambio de la marca se dio gracias a la creatividad e ingenio de Sonny Vaccaro, Roby Strasser y Peter Moore, quienes no solo vieron unos tenis que iban a ser llamativos por sus colores (blanco, rojo y negro), sino que crearon una identidad.
Hace 2 días · Desde que nacieron en 1984, gracias a que Sonny Vaccaro, convenció a Nike para firmar un jugoso contrato de 15 millones de dólares por cinco años con Michael Jordan, estos pasaron a convertirse ...
Hace 19 horas · Additionally, the film features expert analysis and insights from top basketball industry insiders and executives, including Jay Bilas, Sonny Vaccaro and Howard Beck. The Spoils lifts the veil and reveals the significant corporate influence to provide an accurate picture of the basketball landscape as it really is, and dispels the notion of “amateurism” at all levels of the sport.
Hace 2 días · O’Bannon and his wife, Rosa, met with attorneys and their longtime friend, Sonny Vaccaro, about what, if anything, to do. O’Bannon was enjoying life, and his 11-year pro career was long over.
