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Our Better-Than-Ever Loyalty Program Gives You More Ways To Earn Points For Every Dollar. Shop Clean Makeup And Explore A Variety Of Cruelty-Free Products Made For Everyone.
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Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options.
Our Brands OUR VISION To create a different kind of beauty company by building brands that disrupt norms, shape culture & connect communities through positivity,inclusivity and accessibility OUR PURPOSE e.l.f. Beauty stands with every eye, lip, face, paw and fin. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s […]
Trend-driven mass beauty for every eye, lip and face. Ingredient-focused, clean skincare for every skin type. Plant-powered masstige beauty for the clean beauty enthusiast. Dermatologist-developed, clean lifestyle beauty, crafted with Alicia Keys. High-performance, clinically-effective biocompatible, accessible skincare.
17-Piece Ultimate Makeup Brush Set & Travel Roll. $58. 12 Reviews. Add to Bag. CHOOSE 2 FREE MINIS WITH $35+, PLUS AN ADDITIONAL GIFT WITH $50+! Shop e.l.f. Cosmetics for affordable makeup, skincare, makeup brush sets, and kits. Everything for all your gift-giving needs for any beauty lover.
Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options.
Our most popular cosmetics include best-selling eyeshadows, concealers, bronzers, lipsticks, and primers that are perfect for everyday use. In addition to these staples, we also have some exciting new additions to our best-selling lineup. The Halo Glow Liquid Filter Complexion Booster is a must-have for achieving a flawless glow.
A 12-piece collection of professional makeup brushes for a flawless full-face application. Why we love: Professional quality makeup brush kit. Can be used with powder, cream, and liquid formulas. 100% synthetic bristles are cruelty-free. Talk about an e.l.f.ing amazing deal: 12 professional makeup brushes for $12!
