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About Barbie. Barbie was founded in 1959 by Ruth Handler (above, left), a mother and visionary entrepreneur, whose inspiration for Barbie came from watching her daughter project her dreams and aspirations onto paper dolls. Recognizing a gap in the market, which only offered baby dolls for girls to imagine themselves as caregivers, Ruth invented ...
American businesswoman Ruth Handler (1916-2002) is the inventor and creator of Barbie. Barbara Millicent Roberts, as the fashion doll is officially known, was created after Handler noticed the apparent gap in the market for children-focused, three-dimensional figurines. At the time of Barbie’s creation, the majority of children’s dolls were ...
16 de abr. de 2021 · In the first year, she sold approximately 350,000 units. Mattel went public the next year, and in 1961, Ken (named for the Handlers’ son), was introduced as Barbie’s boyfriend. Ruth, who described herself as a “marketing genius,” saw the advantages to constantly expanding the range of Barbie-related merchandise.
5 de ago. de 2023 · Ruth Handler was the ambitious career woman who created Barbie and changed America's toy industry. But a tax fraud scandal ultimately saw her forced out of the company she co-founded, Mattel.
Ruth Handler. Ruth Marianna Handler, född Mosko (eller Moscowitz) 4 november 1916 i Denver i Colorado i USA, död 27 april 2002 i Century City i Kalifornien i USA, var en amerikansk affärskvinna. Hon var ordförande för Mattel och är känd för marknadsföringen av dockan Barbie, som även är uppkallad efter hennes dotter Barbara.
26 de jul. de 2023 · As Ruth Handler’s creation hits the big screen, Amanda Whiting digs into the remarkable life of one of America’s unheralded pioneers. B arbie wasn’t like other dolls in the toybox. When her ...
21 de jul. de 2023 · La historia de Barbie comienza en 1959, cuando Ruth Handler, cofundadora de Mattel, observó a su hija, Barbara, jugando con muñecas de papel y dándoles roles adultos y personalidades imaginativas.
